The Challenge:
A Web-based business that matches personnel with jobs in the private aviation industry, asked us to rethink their logo—it communicated aviation but not much else. Although its primary use would be on the Web and company documents, the client also wanted a logo that could be embroidered on clothing and hats.

The Solution:
An illustrated logo [click hyperlinks to see next image] that emphasizes people, hearkening back to the excitement and adventure of the golden age of aviation in the 30’s and 40’s, while accurately representing today’s aircraft. Its impact is maintained as a one-color logo, for use on faxes and forms, by the simple removal of the background colors. The business card called for a two-color version.

The Result:
A logo with a strong graphic presence that connects the plane and the crew in an exciting, positive way, and gives the company professional visual appeal in a variety of applications.  Return to initial image.