The Challenge:
Create a logo, identity system and Web site for a new company that provides vocational expertise to individuals and employers in injury and disability situations. The brand should also appeal to legal and insurance industry professionals.

The Solution:
The warm illustration style of the logo [click hyperlinks to see next image] evokes an era when professionals gave personal attention to the individuals who hired them. It was important to B&A that the logo conveyed this hands-on approach. The “writing on the wall” leads the way through legal and insurance regulations. The Web site combines this idea with a clean, straightforward usability.

The Result:
A brand identity that distinguishes the client as an ethical, caring, and professional business organization in a field where ordinary “white business cards with black type” abound. Return to initial image.