The Challenge:
The Lincoln Heights HealthCare Connection (LHHCC) has provided quality health care services to underserved populations in Hamilton County since 1967. The building of a new facility offered the opportunity for LHHCC to expand its health service capabilities and broaden the definition of the term “underserved” to include workers from local small businesses, the underinsured and uninsured workers, and the growing Greater Cincinnati Hispanic population. New and more focused marketing methods were needed to attract this broader patient base, as well as new donors.

The Solution:
We embarked upon a corporate image redevelopment to create a corporate identity that clearly captured the essence of the organization as a whole while linking the satellite health centers to the corporate organization.
Over several years, as the new facility was under construction and as funds became available, the new corporate look was phased in. Design elements were established early in a Community Report, Services Brochures (English and Spanish), Fund-raising Brochures, and events surrounding the ground-breaking and opening of the new facility. Eventually the complete corporate image redevelopment was implemented including a new identity system that could be used alone or in conjunction with each satellite facility location.

The Results:
The oneness of all three HealthCare Connection satellites is marketed in a way that honors the rich LHHCC legacy, broadens public perception, and positions the new HCC for possible growth into other Cincinnati communities.
Materials produced by Photonics continue to be invaluable tools in the effort to raise awareness of the HealthCare Connection in the Cincinnati philanthropic community, thereby contributing to the on-going success of their Capital Campaign. Nearly $1 million has been raised so far, allowing for the establishment of a permanent HCC Development Office to oversee future fund-raising efforts.
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