The Challenge:
Create a logo for a new Web-based resource for information about moving. The logo needed to work with the company name to project the friendly, approachable image the client was looking for.

The Solution:
A logo that is illustrative without being overly complicated; character-based but not too cartoon-ish or comical. It reads well on the Web, but will easily translate to printed media.

The Result:
A brand identity that instills consumer trust. The friendly character looks like the perfect guy to move your stuff—professional, helpful, conscientious, energetic.