The Challenge:
Web sites must continually evolve as company needs and audience expectations change. We are now in our third redesign of Procter & Gamble’s dentalcare.com, a Web site for U.S. dental professionals.

The Solution:
The latest site [click hyperlink to see next image] visually integrates the Crest and Oral-B identities into a single brand, and offers easy access to product information and ordering, plus educational courses and resources. Features are continually added or updated: such as video podcasts on new research and technology, and an audio/visual Spanish handbook to aid English-speaking pediatric dentists.

In conjunction with P&G Professional Oral Health, Photonics publishes the online The Journal of Contemporary Dental Practice (JCDP). Bimonthly editions are interspersed with technical and medical illustrations and animations, that our design team conceptualizes and creates for each article.

The Result:
A Web site that promotes P&G’s commitment to the advancement of oral health by engaging an increasingly demanding audience with extensive professional resources incorporating multiple media formats. The flexible and scalable architecture continues to make the evolution of the site effective and efficient. Similar sites are in development for additional countries and languages, and the JCDP has set the new standard for online professional journals.
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