The Challenge:
Sigma had an established name and logo, but needed an updated Web site to reinforce their position as an experienced international market research company. The site needed to convey that Sigma has the same expert, full-service capabilities as much larger companies, but maintains the flexibility and personal attention their clients love.

The Solution:
The Sigma brand was updated with strong color and iconographic elements. Illustration [click hyperlink to see next image] on the site uses silhouettes of people, and textures created by statements and numbers to demonstrate both qualitative research and quantitative research. The content is relaxed and conversational, but to the point; navigation/organization is logical and evident. The site also presents an inviting doorway to the Sigma: Online Research facility, where online focus groups are conducted.

The Result:
An energetic look and friendly appeal that stands out from the crowd and clearly presents Sigma’s assets to an international market.
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