PR is a component of marketing that is often overlooked by smaller organizations, or written off as something that only large organizations are capable of orchestrating. Perhaps they see PR as the exclusive tool of politicians and Hollywood—just so much hype and spin. They simply don’t understand what PR really is and how it could benefit them.
Photonics will work with you and one of our independent consultants to put together a Public Relations plan as part of your total marketing effort, identifying the media outlets to target and determining the best strategy to get their attention. We can develop everything you need for a professional media kit—press releases, photos, and bios, plus press-ready blurbs or complete feature articles. Our experienced PR associates know whom in the media to contact and how to get results.
There is a reason politicians and Hollywood take full advantage of PR: The ROI of PR has tremendous potential. Beat the drum loudly and beat it often.
- Public Relations Strategy
- Campaign Development and Implementation
- Media Kit Materials (including Bios, Photos, FAQs)
- Press Releases
- Press-ready Features, Articles, Blurbs
- Interview Coaching